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St. Louis, MO (PRWEB) May 17, 2012

The Centers for Disease Control say most chronic health problems are preventable with lifestyle changes. As a result, employers are turning to wellness programs. However, an Aon Hewitt survey released last June found that 56 percent of wellness program managers say motivating participants to promote behavior change is the most significant challenge to accomplishing health care program goals. In light of these challenges, Maritz recently conducted a study with its own employees to test a science-based wellness approach, rooted in understanding the individual in order to motivate healthy behaviors.

Using the work of The Maritz Institute as a foundation, professionals from Maritz Research, Maritz Motivation Solutions and The Maritz Institute formulated a point of view on wellness programs. This point of view aligns with The Maritz Institutes people principles, which are based on the latest research and thinking in the human sciences.

We tested a progressive health approach focused on four key aspects of health: physical activity, prevention, mental well-being and nutrition, said Amy Kramer, solution design strategist and wellness expert for Maritz Motivation Solutions. In this study, we leveraged rewards, choice and organizational and social support to help people engage and take ownership of their health.

Specifically, Maritz tested different healthy behavior adoptions with varying combinations of rewards, a choice between walking and journaling, and a social aspect. Approximately 300 Maritz employees participated in the study, which examined the following:

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Question by : Business Case Analysis 3?
Appendix A provides complete demographic information on the area within one and three-mile radius from Prima Pasta restaurant. Appendix B provides present income and density maps.
2.1.2 MARKET NEEDS
Place to socialize
Human beings have a need to socialize and do this when eating out. They need the place other than their home or business to congregate. Coming to the restaurant people not only hang out with their old friends and have fun, but also find new friends. Families within the restaurant’s target market area need a unique, comfortable, family-friendly and nice social concept that incorporates qualitative and affordable food, music and people. Moreover, Houston is a great city, but with the limited number of entertainment. There are not many parks, rivers or lakes where people can go and enjoy conversation. It is also very humid and hot in Houston. Therefore, Houstonians use restaurants as primary place for socialization.
Healthy choice options
Since most of the people in the target market area are educated and married individuals, there is a need for the business to consider the issue of healthy eating habits. With the new trend of eating healthy and organic food, Americans are more than ever interested in improving their diets and staying fit and healthy. Nowadays, more people consume less meat and give preference to vegetarian dishes. Furthermore, more often people order smaller portions, gradually reducing the amount of consumed food. The number of people who give preference to healthy eating and physical fitness is considerably growing. Compare to previous years, many more people become vegetarian and eat organic and healthy products. Due to the increased number of obese people and medical complications of overweight, people are becoming more concerned and aware about better eating habits. Consumers are turning to weight loss programs in addition to regular exercise and sensible eating.
Value priced menu
In today’s unstable economy, people are trying to get more value for their money. Since many people, who live within a one-mile area from the restaurant, rent their houses, it is clear that they cannot broadly afford to buy expensive products on a day-to-day basis. People look for the place where they can get qualitative food at affordable prices. Many restaurants are offering “family portions” for their customers encouraging their clienteles to buy food in bulk for lower prices.
Place to dine out/eat out
Houston continues to be one of the cities where people spend significant amount of money on dining out. In this city, people need the places where they can go out to eat or take the food home. Dinning out is more convenient and less worrisome for most. The quality is comparable to a good homemade food, and clean up is not required on the part of the customer. Since a lot of people in the target audience work many hours per week, lack spare time and have a higher disposable income, having a place to dine out or take from this place prepared food home is vital to this market. In addition, Houston’s geographical position and humid and hot weather during most of the year encourages people to go out to the restaurants. 6
Marketing Plan-Prima Pasta

Best answer:

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